Web Survey Bibliography
Web evaluation has traditionally focused on usability testing, analytics, and site intercept (pop-up) surveys. While each of these tools is useful, each also has its drawbacks. Usability testing is often used to assess functionality, navigation, and overall site experience with a new website but provides little quantitative output. Analytics provide data on hit rates and time spent on the site but little actionable information. Site intercept surveys provide information from actual users but suffer from potential nonresponse bias. We believe experimental research must be combined with traditional web evaluation techniques. Proper evaluation methods differ depending on the research goal: testing navigation and site experience, evaluating the effectiveness of a new site, or measuring consumer satisfaction. In addition to usability testing, experimental methods, such as benchmarking a new website against existing sites, are important means of quantitatively measuring the effectiveness of a new site in meeting its objectives. The authors will discuss a benchmarking study to evaluate a new career exploration website in disseminating career, college, and military information. Between-group analyses compared the amount of information learned from the new website versus existing career exploration sites. Another experimental study compared the effectiveness of a site redesign in achieving its goal of utilizing multimedia to deliver military lifestyle information. Participants’ knowledge, attitudes, and images of military lifestyle were compared after viewing the redesigned or original website. Web evaluation should not be confined to new or redesigned websites; to create an impactful site it is important to continuously evaluate and update. The authors will discuss the role of usability testing, analytics, and site intercept surveys in combination with various experimental design options to provide actionable results for all stages of web development. A typology of experimental strategies matching web evaluation needs with different stages of web development will be presented.
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Web survey bibliography (4086)
- Mixed-mode design and Mode Effect in Surveying Military Veterans; 2012; Wang, W., Morin, R., Parker, K.
- Assessing Measurement Equivalence and Bias of Questions in Mixed-mode Surveys Under Controlled Sample...; 2012; Klausch, L. T., Hox, J., Schouten, B.
- Maximizing Survey Participation for Retail Customers by Understanding Survey Mode and Incentive Preferences...; 2012; Cardador, J.
- How Likely?: Comparisons of Behavioral Intention Measurement Validity; 2012; Bremer, J., Thomas, R. K.
- Some Thoughts on a Framework for Statistical Inference from Nonprobability Samples; 2012; Santos, R.
- Addressed-Based Sampling - A Better Sample? Exploring the Benefits of Using Addressed-Based Sampling...; 2012; Ellis, J. M., Rexrode, D. L.
- Data Quality from Low Cost Data Collection Methodologies; 2012; Traugott, M. W.
- A Typology and Review of Web Evaluation Strategies; 2012; Wiggins, B., Romano Bergstrom, J. C., Turner, S.
- Drop-Off Point for Undergraduate Students on a Web-based Alcohol and Tobacco Use Questionnaire; 2012; Mitra, A.
- An Examination of the 2010 Census Be Counted Program and Its Effects on Census Coverage and Duplication...; 2012; Jackson, G. I., Wechter, K. M.
- Dual Frame Sample and Mixed Mode Survey Strategy for Improving Coverage Error; 2012; Tarnai, J., Pfingst, L., Solet, D.
- A Demonstration of a Multi-Platform Mobile Survey Application: SurveyPulseTM, by RTI International; 2012; Roe, D. J., Zhang, Yu., Keating, M.
- Turn that Frown Upside-Down: The Effects of Smiley Faces as Symbolic Language in Self-administered Surveys...; 2012; Libman, A., Smyth, J. D.
- To Weight, or Not to Weight, That is the Question: Survey Weights and Multivariate Analysis; 2012; Young, R., Johnson, D. R.
- Investigating the Impact of the Number of Grid Items on Web Survey Responses; 2012; Guo, F., Nunge, E.
- Effects of Progress Indicators on Short Questionnaires; 2012; Sedley, A., Callegaro, M.
- The JanDY Online Survey System; 2012; Kamstra, J., Henley, M., Johnson, M.
- The Detection and Effects of Data From Potentially Ineligible Participants in Online Survey Research...; 2012; Grey, J.
- Guidelines for developing a robust web survey; 2012; Naithani, P.
- Internet Mobility Survey Sampling Biases in Measuring Frequency of Use of Different Transport Modes; 2012; Diana, M.
- Bringing data from an online survey or spreadsheet into SPSS; 2012; Raftery, D.
- Using e-surveys to access the views of football fans within online communities; 2012; Gibbons, T., Nuttall, D.
- Coverage error in internet surveys Can fixed phones fix it?; 2012; Vicente, P., Reis, E.
- Exploring the impact of animation-based questionnaire on conducting a web-based educational survey and...; 2012; Chien, Y.-T., Chang, C.-Y.
- Marktforschung mit dem iPad-Panel von Axel Springer Media Impact; 2012
- Online and Paper-Based: A Mixed-Method Approach to Conducting a Needs Assessment Survey of Physicians...; 2012; Olatunbosun, T., Wu, C., Grewal, G., Lynn, B.
- The “frequency divide”: implications for internet-based surveys; 2012; Vicente, P., Reis, E.
- Effects of Personalized Versus Generic Implementation of an Intra-Organizational Online Survey on Psychological...; 2012; Mueller, K., Straatmann, T., Hattrup, K., Jochum, M.
- Web Surveys: Methodological Problems and Research Perspectives; 2012; Biffignandi, S., Bethlehem, J.
- Increasing Response Rate in Web-Based/Internet Surveys; 2012; Manzo, A. N., Burke, J. M.
- Open-ended Questions in Web Surveys: One Large vs. Ten Small Boxes; 2012; Keusch, F.
- Effects of Pagination on Short Online Surveys; 2012; Sedley, A., Callegaro, M.
- A Systematic Review of Studies Investigating the Quality of Data Obtained with Online Panels; 2012; Callegaro, M., Villar, A., Krosnick, J. A., Yeager, D. S.
- Exploring New Pathways to Survey Recruitment; 2012; Bilgram, V., Stadler, D.Jawecki, G.
- Understanding selection bias in a worldwide, volunteer web-survey; 2012; Tijdens, K., Steinmetz, S.
- Does Mode Matter? Initial Evidence from the German Longitudinal Election Study (GLES); 2012; Blumenstiel, J. E., Rossmann, J.
- The Representativity of Web Surveys of the General Population compared to Traditional Modes and Mixed...; 2012; Klausch, L. T., Schouten, B., Hox, J.
- Surveytainment 2.0: Why investing 10 more minutes more in constructing your questionnaire is worth considering...; 2012; Muehle, A., Tress, F., Schmidt, S., Winkler, T.
- Market research online community (MROC) versus focus group; 2012; Zuber, M.
- Data quality in MAWI and CAWI; 2012; Mavletova, A. M., Blasius, J.
- Time use data collection using Smartphones: Results of a pilot study among experienced and inexperienced...; 2012; Scherpenzeel, A., Sonck, N., Fernee, H., Morren, Me.
- Scrutinizing Dynamics – Rolling panel waves in theory and practice; 2012; Faas, T., Blumenberg, J. N.
- Do Mail and Internet Surveys Produce Different Item Nonresponse Rates? An Experiment Using Random Mode...; 2012; Millar, M. M., Dillman, D. A.
- Item Nonresponse in a Client Survey of the General Public; 2012; Israel, G. D., Lamm, A. J.
- Comparing Item Nonresponse across Different Delivery Modes in General Population Surveys; 2012; Lesser, V. M., Newton, L., Yang, D.
- Determinants of Item Nonresponse to Web and Mail Respondents in Three Address-Based Mixed-Mode Surveys...; 2012; Messer, B. L., Edwards, M. L., Dillman, D. A.
- Little experience with technology as a cause of nonresponse in online surveys; 2012; Struminskaya, B., Schaurer, I., Kaczmirek, L., Bandilla, W.
- Automatic Forwarding on Web Surveys – Some Outlines and Remarks; 2012; Selkaelae, A.
- Thinking, Planning & Operationalizing Empirical Mixed Methods Research Design; 2012; Ruhi, U.
- Continuous large-scale volunteer web-surveys: The experience of Lohnspiegel and WageIndicator; 2012; Oez, F.